Photographed by Steven Klein

The 90's were iconic times, and in fashion and music videos like Freedom by George Michael, perfectly symbolised by the faces of Naomi Campbell, Claudia Schiffer and Cindy Crawford. I remember my little brother drooling over magazine covers of Cindy Crawford, her ad for Coca-Cola, they were the "glamourized" version of the girl-next-door. These three super top models of that decade have never actually stopped working, and have joined the #Balmain Army. Olivier Rousteing, the ultra-cool new kid on the block, has dramatically expanded Balmain, exploded onto social media with over 2 million followers on instagram, and trendsetters and it-girls, like Kendall Jenner and Gig Hadid, ( my favourite) wearing his stuff brilliantly all over the place. Why not tap into the power of the 90's fashion icons, 3 extremely different women, not girls!!, to represent Balmain's spring campaign.

Gorgeous Cindy Crawford.

Mom to three kids, Claudia Schiffer.

Naomi Campbell, an amazing body. 

This is an ode to powerful, strong women, and we salute you Olivier for your choice!!

Have retro saturday!