The 90's were iconic times, and in fashion and music videos like Freedom by George Michael, perfectly symbolised by the faces of Naomi Campbell, Claudia Schiffer and Cindy Crawford. I remember my little brother drooling over magazine covers of Cindy Crawford, her ad for Coca-Cola, they were the "glamourized" version of the girl-next-door. These three super top models of that decade have never actually stopped working, and have joined the #Balmain Army. Olivier Rousteing, the ultra-cool new kid on the block, has dramatically expanded Balmain, exploded onto social media with over 2 million followers on instagram, and trendsetters and it-girls, like Kendall Jenner and Gig Hadid, ( my favourite) wearing his stuff brilliantly all over the place. Why not tap into the power of the 90's fashion icons, 3 extremely different women, not girls!!, to represent Balmain's spring campaign.
This is an ode to powerful, strong women, and we salute you Olivier for your choice!!